markshaw.biz - Latest Comments

Re: Customer care engagementIndex scores on Twitter – an Update

Deborah Mason — Thu, 22 Mar 2012 04:24:18 -0000

Really pleased it's going well for you Mark.

Re: Launch of the 1st Customer care score on Twitter – Engagement Index

Steve Hall — Mon, 13 Feb 2012 12:16:22 -0000

Wishing you every success!

Re: Launch of the 1st Customer care score on Twitter – Engagement Index

Deborah Mason — Mon, 13 Feb 2012 03:03:09 -0000

Congratulations Mark on what looks like a fantastic tool - will really look forward to seeing this when it goes live.

Re: Twitter training MP3 – Download it for just a tweet…

PedroStephano — Mon, 23 Jan 2012 05:11:02 -0000

I'm importing that into my iTunes so I can listen again and again. Thanks!!

Re: Should you use BufferApp and Tweet Old Post?

Finders_Oxford — Thu, 19 Jan 2012 10:40:43 -0000

I think you have a great point Mark. Updates should be super relevant and not just blasted out from your archives.

That said - perhaps there is use in methodically revisiting old posts to boost traffic long term? Agreed though, apps that just pick through posts which are no longer correct or out of date are very annoying (and potentially misleading).

Re: Should you use BufferApp and Tweet Old Post?

Sandra NichollsMarcy — Wed, 18 Jan 2012 17:31:31 -0000

Urgh, formatting looks weird! Hey ho ...

Re: Should you use BufferApp and Tweet Old Post?

markshaw — Wed, 18 Jan 2012 17:29:28 -0000

thanks for such a long reply.. totally agree....Mark

Re: Should you use BufferApp and Tweet Old Post?

Sandra NichollsMarcy — Wed, 18 Jan 2012 17:11:34 -0000

Completely
agree with you Mark. While I appreciate that scheduling tweets might have its
place on the odd occasion, people who use them exclusively seem to miss the
point – social networking is a two way communication channel. And two way means listening as well as
talking!

There’s so
many people out there who auto-follow, send an auto-welcome
DM and then, when you unfollow them because they flood your timeline with their
sales pitch, auto-unfollow you too. I
want to connect with real people, not machines!
The content I tweet is the best of what I glean from reading my timeline daily that
I think my audience might also find interesting. And, while I don't have a huge number of followers, over the weeks and months I've got to know the ones I do have. To me, it's all about building trust and being a real person behind the avatar.

My advice to anyone using automation? If you can
use scheduling only when absolutely necessary and for a limited time, then go
ahead. But I’d like it a whole lot more
if I knew you were at the receiving end of my tweet …

Re: Should you use BufferApp and Tweet Old Post?

Dee Russell — Wed, 18 Jan 2012 15:13:09 -0000

I think there may be some benefit to Tweet Old Post, simply because it can be beneficial to draw on 'old' content and assist with giving a fuller picture of you/your organisation. I guess, as with anything of this ilk, it's about balance.
That's my two penneth ...

Re: Twitter the new customer service Tool

Pauleen Cracknell — Mon, 09 Jan 2012 06:26:23 -0000

Just as Linkedin direction has moved into a recruitment/connection platform so Twitter can move into a Customer Service tool for businesses. It makes sense that a business use witter for CS as it is a speedy response of acknowledgement and as a consumer myself I would welcome this move by any supplier I use!

Re: Twitter training MP3 – Download it for just a tweet…

Lizcattermole — Sun, 08 Jan 2012 07:27:35 -0000

Hi @markshaw I've learnt so much this morning listening to your audio course, a big big thankyou @izharaboutique

Re: Is Content on Twitter still King?

Arthur — Fri, 06 Jan 2012 08:16:24 -0000

You're correct of course. I read your blog for the reasons you've outlined above. I agree re Twitter. It's just like a networking club but in a much bigger room. Only problem is everyone is shouting at once...

Re: Is Content on Twitter still King?

Dee Russell — Tue, 03 Jan 2012 08:10:37 -0000

You are so right Mark.
Perhaps it's not Twitter lessons we all need, but back to basics relationships lessons!

Re: Is Content on Twitter still King?

markshaw — Tue, 03 Jan 2012 07:30:47 -0000

relationships are as old as time.. yet most on twitter totally forget that and want to go from stranger to sale in 1 tweet...never gonna happen...

Re: Is Content on Twitter still King?

markshaw — Tue, 03 Jan 2012 07:29:53 -0000

but that is exactly the point.. great content is not enough any more..

Re: Is Content on Twitter still King?

wizzardsblog — Tue, 03 Jan 2012 07:27:49 -0000

You can create great content, but now with every man and his dog being on twitter, it seems to get swamped. You almost have to take a "megaphone" with you to make yourself heard.

Re: Is Content on Twitter still King?

Dee Russell — Tue, 03 Jan 2012 07:26:09 -0000

Sometimes I am convinced I am the idiot, and then I read an article like this and relax ... because I think this is exactly how life/relationships work. Social media may be relatively new, but relationships are as old as time, their function has not changed!

Re: The Engagement Index – What Twitter is all about

Melanie Hetfield — Sat, 31 Dec 2011 06:27:40 -0000

I know you posted this back on May, has it got any further in development?

I'm always looking for #chats&interact for my clients accounts, with over 1 million followers on the combined clients accounts, finding people who like to interact is important. You'll see from my Twitter profile I follow back, I've found this one of the best ways to find people who like a chat, direct messages say a lot about an account.

I'd like to keep informed, can you DM your email, I've followed.
or Connect on LinkedIn Melanie Hetfield

@melaniehetfield
Back tweeting on the 3rd Jan :D

Re: Looking for a business to help make it fly in 2012

c.j's cleaning — Fri, 30 Dec 2011 10:06:50 -0000

dear mark culd you kindly help me market my business well and bring in more and more customers in 2012
love mary

Re: The Engagement Index – What Twitter is all about

markshaw — Fri, 30 Dec 2011 06:36:07 -0000

Thanks Mek for the reply.. setting up auto replies to reply to everyone will be really easy to deal with. we will have a programme running to measure the time it took to reply.. too quick etc.. and we will know its a robot... but also remember.. everything that we look at and measure is a public thing... so if i went to a corp account and saw all the same auto replies to fake twitter accounts to simply boost their score.. it would not be tricky to find that....yes.. like many things your score could be gamed, but it would be dead easy to spot it....this is all about good customer care... and to me that starts with them replying to a message aimed at them.. its a bit like their call centre stats being made public for all to see....i also wanted the score to be very transparent in what it means and more importantly how they can improve their scores... thanks Mark

Re: The Engagement Index – What Twitter is all about

Mel — Fri, 30 Dec 2011 06:17:36 -0000

Not sure if that would work, you are also missing a little point that those with auto accounts do have to go on their accounts, plus there is a possibility that they would be reading your tweets.
This opens up opportunity for your own work to be recognised
Auto replies would also make the calculating of this invalid, I could set up auto replies and answer every messages sent to me within a minute which would give me top ranking all the time. Spammers too who have no followers and follow noone but send 10,000 messages in a couple of days would also make this more difficult.
What would be better would rather than trying to calculate these statistics create a webpage where you have the big chatters listed, then when you and others promote your page for people who chat, we'll know where to go. Chat is the most important thing in Social Media, so finding and sharing those who like to chat, not just shoutouts, they would be of value to all !

Happy to be involved to help your ideas, I'm not a designer though, just pro tweet so spend a lot of time on Social Media. Believe in Wikinomics (mass collaboration) especially with companies that like to help others.

Mel
x

@melaniehetfield

Re: The Engagement Index – What Twitter is all about

Adelej — Wed, 28 Dec 2011 10:16:12 -0000

Very good idea, Mark - can't think o a reason anyone wouldn't like it... unless they don' engage with others and will now be found out!!

Re: Twitter experiment – Trying to sell tons of stuff really quickly

Roybrettononline — Fri, 23 Dec 2011 13:23:07 -0000

Interesting article Mark, I have watched you successfully promote your brand, very well, over the past two to three years and I have seen your amazing enthusiasm, as to using Twitter. It is always very tempting to add a sales link, into a tweet, but as you have always said, "it is about engaging and communicating with people" which you seem to do very well! Good to see that normal service has resumed, although I would imagine that most of your followers would be understanding, as they know that this isn't the way you do the majority of your tweeting!

Re: Most businesses on Twitter want to be Half Pregnant

Shelley Fishel — Thu, 22 Dec 2011 12:46:05 -0000

Great blog Mark as usual! And hitting the nail on the head. Thanks for the post. I invest my time and it does work!

Re: The Engagement Index – What Twitter is all about

Charlie Screendrip — Tue, 20 Dec 2011 14:01:29 -0000

Great idea. We have discussed it before and I really like it.

Hope it gets some traction over the new year.